Urban Lark was launched in 2024 on Amazon UK as a kitchen accessories brand. Initially starting with just 500 units, the brand quickly gained traction due to effective listing optimization, performance marketing, and strategic product expansion. Within one year, the brand scaled to over 3,600 monthly sales, with a strong focus on optimizing product listings for better visibility on Amazon.
The brand’s success was driven by performance marketing campaigns that targeted the right customer segments, ensuring consistent sales growth. From the initial 500 units, the sales grew to over 2,000 units per month in less than a year. The brand expanded its reach to multiple European markets, further boosting its monthly sales figures.
Project Target
Urban Lark’s main goal was to drive consistent sales growth by leveraging optimized Amazon listings and performance marketing. As the brand scaled, it aimed to maintain a healthy profit margin while ensuring product availability and delivery efficiency. Expanding into multiple European markets helped reach new customers, furthering the brand’s long-term success and establishing a strong presence across the continent.
Achieve 3,600+ monthly sales within the first year
Maintain a profit margin of 27% while scaling
Expand from Amazon UK to multiple European markets
