About Us
The Fine Liners is a fast-paced, results-driven creative agency powering multiple high-growth eCommerce brands. With a strong and growing presence across Australia, the USA, and the Gulf region, we specialize in building digital-first brands that not only stand out — but scale fast.
As we continue to expand our digital marketing efforts across Meta, Google, TikTok, LinkedIn, and more, we’re looking for ambitious, data-driven talent to help us push the limits of what’s possible in paid media, influencer strategy, and full-funnel optimization.
Why We’re Hiring
As we scale our digital presence across Meta, Google, TikTok, LinkedIn, and Snapchat, we’re looking for a Performance Marketer who understands both the art and science of digital advertising. This role requires someone who can design high-performing campaigns, analyze the numbers, and iterate fast. What You’ll Be Expected to Know
✅ Foundational Advertising Knowledge (Basic Requirements)
- Hands-on experience creating and managing Facebook/Instagram Ad campaigns in Meta Business Manager.
- Understanding of Google Ads (Search, Display, YouTube), campaign types, and keyword targeting.
- Ability to set up Pixel/Conversion Tracking and event-based goals.
- Understanding of ad creatives best practices (visual hooks, copy, CTA placement).
- Familiarity with audience building: custom, lookalike, interest-based, and retargeting.
- Experience launching A/B tests across creatives, headlines, audiences, and placements.
🚀 Advanced Advertising Proficiency (Preferred/Bonus)
- Strong grasp of full-funnel advertising strategies – TOF (awareness), MOF (consideration), BOF (conversion).
- Proficiency in campaign budget optimization (CBO) and manual bidding strategies.
- Experience scaling campaigns to $10k+/month budgets while maintaining ROAS.
- Familiarity with TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager.
- Deep analytical skills to work with Google Analytics 4, Meta Insights, Looker Studio, etc.
- Ability to audit and optimize landing pages and sales funnels to improve conversion rates.
- Worked on international ad campaigns targeting segmented audiences across AU, US & Gulf regions.
Required Skills & Qualifications
- 1–2 years of hands-on digital marketing experience (agency or in-house)
- Excellent communication skills — both written and verbal
- Solid understanding of social media platforms, content trends, and best practices
- Basic knowledge of SEO and Google Analytics
- Familiarity with running Facebook, Instagram, or Google Ads is a strong plus
- Highly organized, self-motivated, and able to manage time effectively
