ACT – Acumen Career Trainer, a leading educational consulting firm, aimed to enhance its online presence and optimize its course selling funnel to increase enrollment and engagement. The project focused on transforming ACT’s digital strategy through paid marketing, SEO, and funnel optimization. By implementing a targeted digital marketing approach, ACT successfully boosted its enrollment numbers and engaged potential students more effectively, positioning itself as a top career training provider.
Project Target
The main objective of the ACT project was to streamline the enrollment process and increase student engagement by improving the online experience. Through a combination of paid marketing campaigns, SEO, and optimized sales funnels, the project aimed to create a seamless path for prospective students, ultimately driving more conversions.
Increase student enrollment and engagement through digital marketing
Optimize the sales funnel to increase lead conversions
Enhance brand positioning as a leading career trainer in the educational market
