About The Fine Liners
The Fine Liners is a dynamic creative agency behind several fast-growing e-commerce brands. With a strong presence in Australia, the USA, and the Gulf, we’re expanding our digital footprint across all major platforms.
We’re currently looking for a Performance Marketer who can take our online growth to the next level by running strategic ads, managing influencer partnerships, and optimizing marketing funnels for high-impact results.
Who We’re Looking For
We’re on the hunt for a results-driven digital marketer who can hit the ground running. The ideal candidate will:
- Have proven, hands-on experience running and optimizing ad campaigns across Meta (Facebook & Instagram), LinkedIn, Google, TikTok, and Snapchat — no exceptions.
- Be well-versed in omnichannel marketing, with the ability to drive performance across multiple platforms simultaneously.
- Possesses strong skills in influencer collaboration and negotiation, with a track record of managing partnerships across Australia, the USA, and the Gulf.
- Have solid international eCommerce experience, ideally in custom or personalized product industries.
- Know how to develop buyer personas and implement platform-specific targeting strategies that convert.
- Be capable of designing, launching, and managing full-funnel marketing campaigns, from top-of-funnel awareness to bottom-of-funnel conversions.
- Capable of developing and maintaining performance dashboards and visual reports to track KPIs effectively.
- Strong analytical skills to interpret campaign results and deliver actionable insights on creative performance, audience engagement, and budget allocation
Responsibilities
🔹 Develop & Execute Multi-Platform Ad Strategies
- Plan, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat.
- Build platform-specific strategies for precise targeting, retargeting, and lead generation.
- Continuously monitor performance metrics and optimize for maximum ROAS (Return on Ad Spend).
🔹 Influencer Marketing & Brand Partnerships
- Identify and collaborate with relevant influencers across Australia, the USA, and the Gulf.
- Negotiate contracts and manage end-to-end influencer relationships.
- Design and execute performance-based influencer campaigns that align with brand goals.
🔹 Customer Targeting & Funnel Optimization
- Develop and refine detailed buyer personas to enhance audience targeting.
- Build and optimize marketing funnels at every stage: awareness, consideration, and conversion.
- Conduct A/B testing on creatives, audiences, and messaging to drive better results.
🔹 Brand Growth & Market Expansion
- Drive brand visibility and customer acquisition in key international markets.
- Collaborate closely with internal teams to ensure alignment across ads, content, and broader marketing strategies.
- Stay current with digital trends, algorithm updates, and platform innovations to keep strategies ahead of the curve.
Requirements (Must-Haves)
- 3-4+ years of hands-on experience managing paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Snapchat.
- Background in international eCommerce, ideally with custom products or DTC (direct-to-consumer) brands.
- Proven success in influencer marketing, particularly across Australia, the USA, and Gulf regions.
- Expertise in audience targeting, funnel strategy (top, middle, bottom), and platform-specific segmentation.
- Strong analytical mindset with the ability to interpret data, adjust bids, and continually improve ROI and ROAS.
- Team player who can collaborate across departments and execute data-driven, high-converting marketing campaigns.
